REDMOND, Wash. (CNNMoney) -- Flatscreen HDTVs are nice, but the technology hasn't changed all that much over the past decade.

There have been all kinds of attempts to update the TV experience by adding features like Internet connectivity or 3-D. Microsoft (MSFT, Fortune 500) is thinking about a bigger change -- much bigger.

At its research lab in Redmond, Wash., Microsoft engineers are working on a display technology called "vX," which scales infinitely large. Or at least really, really big.